Global home furnishing brand IKEA has strengthened its presence in the national capital with the opening of its second store in Delhi at DLF Avenue, Saket. The new outlet aims to provide customers with a more interactive and personalised shopping experience, allowing them to explore, test and understand products before making purchase decisions.
The store focuses on the idea of a “hands-on” shopping environment, where customers are encouraged to touch, feel and try furniture items displayed across the showroom. Unlike traditional furniture stores where products are mainly viewed from a distance, IKEA’s approach allows visitors to experience the comfort, design and functionality of products in real-life settings.
During the opening day, a customer in her late 60s approached one of the sample beds displayed inside the store and asked whether she could sit on it. The IKEA salesperson welcomed the request and explained that customers were free to try out products as part of the store’s interactive experience.
After sitting on the bed and testing its comfort, the customer appeared satisfied, reflecting the importance of physical experience in furniture shopping. The moment highlighted how customers often seek reassurance before investing in home products, especially furniture that plays a long-term role in everyday life.
The Saket store has been designed to showcase a wide range of home furnishing solutions, including furniture, kitchen products, storage options, bedroom essentials and decorative items. The layout allows visitors to explore complete room setups and understand how different products can fit into their homes.
With changing consumer preferences and growing demand for convenient yet experiential retail spaces, IKEA’s expansion in Delhi comes as part of its broader strategy to connect with urban customers. The company has increasingly focused on creating stores where shoppers can gather ideas, explore designs and find practical solutions for modern homes.
The opening of the Saket outlet marks another step in IKEA’s growth journey in India’s competitive retail market. Delhi, being one of the country’s largest consumer markets, offers significant opportunities for brands focusing on home improvement and lifestyle products.
The new store is expected to attract a diverse customer base, including young professionals setting up homes, families looking for furniture upgrades and consumers interested in affordable Scandinavian-inspired designs.
By encouraging customers to interact directly with products, IKEA aims to make furniture shopping more engaging and confidence-driven. The Saket outlet reflects a shift towards experience-based retail, where customers are not just buyers but active participants in the shopping process.